I’m Ross Griffin, and my career has been quite the adventure. I started out as a humble web developer, tinkering with code and learning the ropes of building great websites—never dreaming I’d one day run my own agency. Along the way, I earned a promotion to eCommerce Manager at Livecopper—an incredible team that, happily, remains one of our valued clients today.

Craving new challenges, I then joined Akinon as a Digital Transformation Solution Consultant. For over a year, I worked with leading brands to streamline processes, integrate systems, and deliver seamless online experiences. That hands-on consulting role taught me the power of combining cutting-edge technology with clear strategy.

Armed with those web development chops and deep eCommerce and digital-transformation experience, I took the leap and founded Precipice. Today, Precipice is your secret weapon for online success: from building scalable, high-performance websites to crafting SEO strategies that put you on the map—and everything in between.