eCommerce is the process of selling products or services online. Specifically, it is predominantly used to refer to the process of selling goods online. “SEO” is an acronym for search engine optimization. eCommerce SEO how we make sure customers can find your products. There are many factors that affect how your products and website rank these include (but not limited to):
1. Technical SEO
3. Offsite SEO
eCommerce SEO works like regular SEO, the key is to understand user intent. User intent is simply what a user expects to find when they search for a specific term in a search engine. There are 4 different types of user search intent. Before we look at search intent lets look at a marketing funnel:
In the marketing funnel there are 3 stages in a users buying journey. Awareness, Consideration and Conversion. Interestingly these stages all correlate to the 4 different types of user intent.
A user with informational search intent is typically looking for an answer to a question. They are looking for information. They could also be looking for information about a restaurant in their area or the time of a foot ball game.
Navigational Search Intent is when a user is looking for something very specific. Usually they already know what they are looking for. For example if a user is wanting to do some shopping on Amazon, they’ll search “Amazon”. This is different from a informational search intent such as “best ecommerce stores for washing machines”.
Transactional Search Intent is when the user is wanting to perform a transaction. For example if you sell soccer balls a transactional search would be something like “Soccer balls for sale”.
Commercial intent is when a user has the intent to perform a transaction (transactional intent), but they need some more convincing. In our marketing funnel they may be in the “consideration” phase.
Understanding our users search intent is important because it helps us create websites that are empathetic to our customer’s buying journey.
We need to make sure that our websites have information to inform our customers, content to help our customers make the right decision and finally a page where customers can transact with you.
You want to make more sales, we get it. So that’s what we’ll help you do. Here is our process:
1. Engage with you, the customer
2. Understand your Business’ goals
3. Perform an SEO Audit
4. Create a roadmap based on SEO Audit
5. Make continual changes and improvement based on SEO Audit